Sales Dashboard

Clean dataset · Xero-validated

— ORDERS
Quick Range:

Period Overview

Top Sellers — This Month

Monthly Revenue & Orders

Order Status

Payment Method

Top 20 Products by Revenue — All Time

Monthly Performance Table

Month ↕ Orders ↕ Revenue (R) ↕ AOV (R) ↕ Xero Confirmed ↕ Conf. Rate ↕

Cases Sold per Month

Monthly Revenue by Category

XCellar = XCellar Standard + XCellar Limited + any product with "XCellar" in the name. Lekker Labels = categorised Lekker Labels products. Other = Uncategorised and all other lines.

⚠ Action Required: 997 completed orders (R 2 076 001) have no Xero confirmation. Cross-check these against PayFast and Paystack portal exports before using revenue figures in financial reporting.

Xero Confirmation — Completed Orders

Orders by Source (Created Via)

Monthly Xero Match Rate (Completed Orders)

Xero Correction Actions Applied

42 groups reviewed · 38 orders added · 17 wrong canonicals removed · Net +12 orders

Revenue Confirmation by Month

Month Completed Orders Xero Confirmed Unconfirmed Match Rate Total Revenue (R) Confirmed Rev (R)
Quick Range:

Stats shown are lifetime totals for customers active in the selected period.

New vs Returning Customers — Monthly

Order Frequency Distribution

How many orders each customer placed (completed orders only)

Revenue: New vs Repeat Customers

AOV: New vs Repeat Customers

New Customers
avg order value
Repeat Customers
avg order value

All Customers by Total Spend

# Customer ↕ Email ↕ Orders ↕ Total Spent ↕ AOV ↕ First Order ↕ Last Order ↕
Quick Range:

Top 20 Products by Revenue

Revenue by Category


Top 10 Brands by Revenue

All Products

# Product ↕ Category ↕ Brand ↕ Units ↕ Revenue ↕ Orders ↕ Avg Rev/Unit ↕ Margin % ↕ Stock Days ↕
Quick Range:

Monthly Revenue — XCellar vs Lekker Labels

XCellar Basket Share — Monthly

% of monthly product revenue from XCellar products.

Cases Sold by Category — Monthly

Customer Cohort — XCellar vs Lekker Labels Preference

Customers are grouped by lifetime order count. XCellar buyers = placed at least one order containing an XCellar product. Note: "Other / Uncategorised" products are not attributed to either category.

Order Count Bucket Customers XCellar Buyers XCellar % Lekker Labels Buyers Lekker % Bought Both Neither

Lekker Labels — Producer Breakdown

Quick Range:

Top 10 Producers by Revenue

Monthly Revenue by Producer (Top 8)

All Lekker Labels Producers

Producer Revenue Cases SKUs Rev/Case
What-If Projections: Adjust the assumptions below. All forecasts are based on the trailing 6-month revenue trend extended forward. Scenarios are illustrative, not predictive.
+3.0%
−10%+20%
6 months
312
12 months
3 mo24 mo
On
OffOn

Revenue Forecast — Historical vs Projected

Annual Revenue Summary (Historical + Projected FY)

Period Revenue YoY Growth Type