Stacked daily spend. Google (blue) and Meta (purple). Use the date preset buttons above to zoom in on recent performance.
Conversion value attributed to Google Ads per day. Revenue spikes indicate high-value order days.
Smoothed ROAS (7-day window). Break-even at 1.0× (red dashed). Target ≥3.0× (green dashed).
XCellar (red) vs SalesGeneral (green). The on/off pattern in XCellar prevents smart bidding from learning effectively.
Budget allocation across TOF (awareness), MOF (consideration), and BOF (conversion) campaigns.
Click column headers to sort. ROAS bar scaled to 5.0× maximum.
⚠ Conversion data prior to 1 Dec 2025 is unreliable — Revenue, ROAS and Orders for campaigns active before that date reflect corrupted tracking.
| Campaign | Type | Spend (R) | Revenue (R) | ROAS | Orders | Avg Order (R) | Status |
|---|
Attributed revenue via omni_purchase ROAS (7-day click / 1-day view window). May overstate vs last-click. Use as directional signal alongside WooCommerce reporting.
| Campaign | Spend (R) | Attributed Rev (R) | ROAS | Funnel |
|---|
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